We Are Niche
Technology·Tier 1 — Core defensible foundation

A real estate CRM built around the way investors actually work.

A real estate CRM built around the way investors actually work, with Michael Franke's methodology embedded in the workflows.

Operated byNiche CRM

Built by Niche Solutions and operated as a standalone product business.

The problem

General-purpose CRMs are built around contacts and deals. Real estate acquisition is built around properties, the people connected to them, and the sequence in which you reach them. Forcing that into a contact-first model loses the part that matters.

What Niche built

  • A property-centric data model, where the record is the property and people attach to it.
  • Homeowner and relative management, so an entire contact network around one property stays connected.
  • Campaign logic that fires automatically based on scenario and criteria rather than manual list pulls.
  • Michael Franke's education methodology encoded directly into pipeline stages and workflow rules.
  • Near-real-time exchange with NicheData over APIs and webhooks.
  • Google Maps routing for door-knocking workflows built into the record.

Core workflow

How Niche CRM runs

NicheDataEnriched notice
Niche CRMProperty record created
Automated marketingSMS, email, direct mail
ConversationsAI-assisted messaging
OpportunityQualified and staged
TransactionDocuments and signature

Key capabilities

What is in the product today

Record and pipeline

  • Property-centric records
  • Homeowner and relative contact handling
  • Custom pipeline stages
  • Criteria-driven scenario logic

Outreach

  • SMS
  • Email
  • Direct mail
  • Automated campaign logic by scenario
  • AI-assisted messaging
  • Spam monitoring

Field workflows

  • Google Maps integration
  • Route planning
  • Door-knocking workflows

Transaction

  • Document handling
  • E-signature integrations
  • Near-real-time NicheData exchange

Connected to

Niche logic, specialist infrastructure

  • SalesforcePlatform foundation and reliability layer
  • NicheDataNative record exchange over API and webhooks
  • Google MapsRouting and field workflows
  • TwilioSMS delivery

Inside the product

Niche CRM in use

A Niche CRM property record with homeowner details and connected campaigns
The property record — homeowner, equity, loan balance and running campaigns.
A Niche CRM record showing the SMS conversation thread with a homeowner
Every conversation attached to the property it belongs to.
The Niche CRM funnels dashboard showing pipeline and conversion by stage
Pipeline, conversion by stage, and campaign volume across SMS, email and mail.
Niche CRM route planning across mapped properties
Route planning for door-knocking, built into the record.

Why it matters

The Salesforce foundation supplies reliability and scale. Everything above it — the object model, the criteria logic, the campaign sequencing, the methodology encoded in the stages — is Niche's own. That upper layer is the accumulated result of years of running acquisitions, and it is the part that is genuinely hard to reproduce.

Its role inside Niche today

Niche CRM is where NicheData becomes work. It is the professional continuation of the NicheData workflow and the operating system for Niche Acquisitions.

Future platform opportunity

Real-estate-specific, commercially available at nichecrm.ai.

Real-estate-specificCross-industry
Internal use todayStandalone platform potential
See the full opportunity map

Connected platforms

How it fits into the Niche ecosystem

Niche CRM connects the data and acquisition sides of Niche by giving real estate professionals a structured system to manage leads, track communication, organize follow-up, and move opportunities from property data into active deals through Niche Acquisitions.

Related Niche brands

See Niche CRM for yourself.

Niche CRM has its own site at nichecrm.ai.

Visit Niche CRMExplore the ecosystem