We do not resell data. We create it.
A proprietary real estate data engine that creates distress and opportunity data rather than reselling it.
Operated as its own business and consumed by every other Niche platform.
The problem
Distress data is sold and resold across the industry, arriving late, thin, and identical to what every competing investor already has. By the time a list reaches a buyer it has usually been worked several times over.
What Niche built
- A nightly collection network drawing from more than 900 individual sources.
- Six distinct source layers — county records, court records, public notices, local newspapers, auction providers, and attorney offices.
- A normalization pipeline that turns inconsistent jurisdictional formats into a single structured record type.
- An enrichment stage that attaches parcel data, skip-traced contacts, relatives, estimated loan balance, and estimated equity where it can be established.
- An interactive map with neighbor skip tracing for building contact context around a property.
- A native connection into Niche CRM, so a notice becomes a working pipeline record without an export step.
Core workflow
How NicheData runs
Collectors run nightly. Fresh records reach clients the same day.
Key capabilities
What is in the product today
Data types
- Foreclosures
- Probates and pre-probates
- Guardianships
- Estate sales
- Notices of default
- Divorces
- Predictive foreclosures
- Additional distress and opportunity datasets as available
Source layers
- County records
- Court records
- Public notices
- Local newspapers
- Auction providers
- Attorney offices
Enrichment
- Parcel and property data
- Skip tracing
- Phone numbers and emails
- Relatives and associated contacts
- Estimated loan balance
- Estimated equity, where it can be established
- Interactive map and neighbor skip tracing
Commercial model
- Five foreclosure counties included with community membership
- Additional list-type subscriptions available
- Individual records available through the marketplace for eligible datasets
Connected to
Niche logic, specialist infrastructure
- Niche CRMNative record and pipeline handoff
- Niche Direct MailList feed via API and webhooks
Inside the product
NicheData in use
Why it matters
Owning collection means owning freshness, coverage decisions, and record structure. Data collected nightly and delivered the same day is a different product from a list bought from an aggregator, and the schema it produces is what makes every downstream Niche platform possible.
Its role inside Niche today
NicheData is the origin point of the ecosystem. It feeds Niche CRM directly, supplies Niche Direct Mail with campaign lists, and is sold commercially to community members and outside subscribers.
Future platform opportunity
Real-estate-specific by design, and already commercially available.
Connected platforms
- Niche CRMA real estate CRM built around the way investors actually work, with Michael Franke's methodology embedded in the workflows.
- Niche Direct MailA rules engine for high-volume physical marketing, built around configurable logic rather than fixed campaigns.
- Niche SalesA centralized growth and sales operations platform that owns the lead, the attribution, the follow-up, the booking and the revenue in one system.
How it fits into the Niche ecosystem
Niche Data supports the technology and acquisitions side of Niche by helping real estate professionals identify property opportunities, organize information, and connect data-driven leads into Niche CRM and acquisition workflows.
Related Niche brands
- Niche CRMAn acquisition-focused real estate CRM built on Salesforce, natively integrated with Niche Data.
- Niche AcquisitionsThe real estate acquisition arm of Niche, turning Niche Data leads into closed deals.
- Get Niche NowThe primary landing page for joining the Niche community, led by Michael Franke.
See NicheData for yourself.
NicheData has its own site at nichedata.ai.